Twitter said Wednesday it is offering an annual plan for its subscription service called Twitter Blue, which includes the sought-after “verified” badge, at a discount off the monthly price.
Users can subscribe to the service for an annual price of $84, instead of a monthly subscription price of $8 on the web and $11 on Apple devices.
The discount would be available in countries such as the United States, Canada, the United Kingdom, Japan, New Zealand and Australia, Twitter said.
Since billionaire Elon Musk’s $44 billion acquisition of Twitter last year, he’s made changes to the company, including new subscriptions to Twitter Blue.
The blue check mark was previously reserved for verified accounts of politicians, well-known personalities, journalists and other public figures. But a subscription option, open to anyone willing to pay, was rolled out last year to help Twitter generate revenue as Musk fights to retain advertisers.
Earlier in December, Musk stated that Twitter’s blue check mark will have half the number of ads next year, and that the social media platform will offer a higher level of no ads next year.
Musk had also stated that Twitter would limit voting in policy-related polls to paying Twitter Blue subscribers, the same day users voted decisively in a poll for him to step down as CEO of the social media platform.
Twitter’s CEO had claimed he would abide by the poll’s results, but gave no details on when he would step down if the results said he should. He has not yet named a successor for the role.
Since taking over in October, Musk has swiftly fired top management and thousands of employees, failed to figure out how much to charge for the social media company’s Twitter Blue subscription service, and reinstated accounts that had been banned under previous management, including those of former US President Donald Trump.
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