When Shah Rukh Khan became an actor, he started in the late 1980s with television series such as Fauji and Circus. Once he became known to the public, he started appearing in advertisements as well. The then up and coming actor also managed to land a television commercial for the very first sports shoes to be made in India. Ahead of the actor’s latest release with Pathaan this week, the early ’90s ad has surfaced on Instagram, bringing back nostalgia to many fans. (Read also: Kartik Aaryan recalls visiting Shah Rukh Khan’s Mannat, Salman Khan’s home in Mumbai for the first time: Bhaga waha se lathiyo…)
The Instagram account Bollywoodirect shared the old ad with the caption, “#ShahrukhKhan before becoming King Khan. #SRK #Bollywood #pathan.” On the song Eye of the Tiger from the 1982 Sylvester Stallone movie Rocky III, the ad shows the actor going for a run wearing the new shoes. The actor takes the new, white shoes out of the box and gets ready in his training gear, with a headband, blue T-shirt and shorts.
In the advertisement, a young Shah Rukh seems quite enthusiastic about his outdoor running. The voiceover calls the sneakers “the hallmark of success”. In response to the nostalgic ad, fans dropped red heart emojis on the Instagram post.
Once the actor’s popularity grew, he appeared in more commercial and public advertisements including the famous tea advertisement shot in three days by Prahlad Kakkar which made him enough money to buy a house. In Mushtaq Shiekh’s book on the actor, Shah Rukh had revealed that he didn’t really like how he looked in the sports shoes ad.
But in his first nine years as an actor, he endorsed nearly 15 brands and appeared in more than 45 TV commercials. He said in the book Shah Rukh Can, “As a star, I believe I have opened the gates for other actors to do advertisements. I have given stars respect by doing advertisements by endorsing so many products.”
Shah Rukh returns to the big screen after four years with Pathaan. He was last seen in Aanand L Rai’s Zero (2018) with co-stars Anushka Sharma and Katrina Kaif. Pathaan, directed by Siddharth Anand, also stars Deepika Padukone and John Abraham. The action movie comes out on January 25.